No matter what your business sector , social media marketing is an important touch point to consider. Each network has developed their own unique audience, so your social media marketing strategy should be aligned to the most relevant networks for optimum engagement from your existing and prospective customers.
In the same way that each social media network has its’ own unique audience, they need to be approached in varying manners. Users interact in very different ways, so you need to know how to respond accordingly in order to gain maximum engagement and achieve desired goals such as website clicks, ‘likes’ or brand awareness.
Social media channels are an important touch point in most customer journeys to conversion and your brand needs to project the right message in the right way at the right time to your audience. A fashion brand must have a very different approach than that of a tourism related business for example. We have the insight and access to real data metrics to achieve your business goals and ensure effective ROI. Social media marketing should be considered as more than a means of brand awareness, it should also be seen as a purchase assist platform and a valuable opportunity to converse and interact with your audience.
All of our working methods are dictated by data analysis. Audience approach methods that worked 12 months ago can now be considered largely obsolete. Consumers are continuously adjusting their digital behavior and will eventually cease to respond to previously successful campaigns.
Campaigns need to be reviewed daily to maintain maximum engagement. An example of this is an advert that has been running on Facebook for more than three days with no optimization; it will be deemed ‘old’ according to their algorithms and will drop in exposure, affecting ROI and reducing your KPI values.
The modern, connected consumer have now been identified as having high value ‘micro moments’, where they will research, access required information and interact with brands.
Our social media marketing campaigns take into account content marketing, informing consumers and targeted advertising.
Through the use of specific targeting, brands are now able to target highly engaged and relevant potential customers on desired devices, time of day, geo-location and many other valuable segmentations. Our staff have been trained by Facebook to build very effective social media ad campaigns, most of which perform at 90% higher than similar ads. We have seen this become a larger source of referrals than PPC campaigns.