We have reached a smartphone obsession, with European users spending up to 4 hours a day on their smart phone and touching their device around 250 during the same period. Having a responsive website that delivers your content in an intuitive manner is essential if you want to remain relevant.
Get ahead of the curve
Despite the astronomical adoption rate of the smartphone, most of the web has yet to be optimised for mobile consumption. Christmas 2014 was the crossover point where more online retail purchases were made on mobile than desktop devices.
You competitors might not be relevant, this is a real opportunity to deliver content in the right format and improve conversions, retention and website use duration.