West Creatives specialize in delivering digital marketing services. Our approach is research led and continually evolving, each project presents unique challenges so we will develop a bespoke solution to meet your business needs. Our services include website design, SEO, email marketing, social media marketing, branding, CRM and user experience reviews. All of these services are aimed at improving conversions and ROI.
WHY DIGITAL MARKETING?
Digital marketing is at the core of approaching connected customers
There are massive advantages to digital marketing. Never before have brands been able to so effectively target new audiences and re-market to existing audiences. Simply by providing an email database of your existing customers, we are able run social media campaigns that target not only your customers, but also consumers who have similar behavior. We can also market to your direct competitor’s customers, encouraging them to convert to your products and services. We can review the SEO status of your website and compare with the performance of your competitors too. Through Data segmentation we can create highly relevant email campaigns that improve click rates and conversions.
The advent of connected devices including smartphones, tablets, watches, laptops and desktop computers has provided us with useful data, it has also given the consumer the ability to be perpetually connected. This has complicated the marketing landscape.
Consumers now dictate what media they consume, at what time and on which device. This has presented new challenges to brands, to be relevant they need to track consumer trends related to both content and delivery. Being able to understand where a brand’s audience is committing their time and are most likely to be influenced to purchase is paramount.
This shift is largely toward smartphone usage. A brand must have a robust mobile strategy as part of their digital marketing plan to maintain conversions.
Not only has the marketing landscape evolved in terms of devices and content, the consumer now has unprecedented control. Brands must now develop a new approach where their marketing content fulfills a desire. These desire-led actions are known as ‘micro moments’.
How consumers now interact with brands and content
The ability for consumers to immediately access desired information via connected devices has led to ‘micro moments’, short periods where users are focused on obtaining answers to their questions. These moments are very important to brands as they come together to create the customer journey to conversion. Google have identified then as the following list of touch points:
- Want to know
- Want to go
- Want to do
- Want to buy
The uncomfortable truth is that if you are not meeting you customer needs in these moments, your competitors are. We are able to help you identify the most valuable moments for your brand and how to fulfill them.
Customer expectations during these moments are high, they expect to get the information they want quickly and hassle free. If you are able to deliver the relevant answers in the right format, you will strengthen the customer journey, increasing likelihood of conversions.
The path to conversion
The connected customer will come across your brand at various ‘touch points‘. Typically these touch points include:
- Organic search
- Generic paid search (PPC)
- Brand paid search (PPC)
- Social media
These touch points make up the customer journey to conversion. The path will vary depending on the audience, industry and business size so it is important to review these factors when developing your digital marketing plan.
We focus your digital marketing plan on being present in the most important touch points for your customers when they interact with your brand.